How a public relations manager can use AI, task by task

I work as a public relations manager. Part of my job is to identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Context: We use Salesforce software and Blackbaud The Raiser's Edge; the work draws on communications and media, sales and marketing and sociology and anthropology.
Topic: [speech, article, statement]
Audience: [describe]

Write key messages and answers to likely questions. Keep answers to 2-3 sentences and flag any that depend on the situation.

I work as a public relations manager. Part of my job is to write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Context: We use Salesforce software and Blackbaud The Raiser's Edge; the work draws on communications and media, sales and marketing and sociology and anthropology.
Topic: [speech, article, statement]
Audience: [describe]

Write key messages and answers to likely questions. Keep answers to 2-3 sentences and flag any that depend on the situation.

I work as a public relations manager. Part of my job is to manage communications budgets.

Context: We use Fund accounting software and Microsoft Excel; the work draws on communications and media, sales and marketing and sociology and anthropology.
Budget: [program, campaign]
Actuals: [paste]

Show variances and cost per result with formulas. Show your working step by step and give spreadsheet formulas so I can reproduce the numbers.

I work as a public relations manager. Part of my job is to observe and report on social, economic, and political trends that might affect employers.

Context: The work draws on communications and media, sales and marketing and sociology and anthropology.
Organization: [type, sector]
Events to track: [policy, economy, social trends]

Summarize what might affect us, likely impacts, and actions to consider. Give sources I can check and say clearly when you're unsure.

I work as a public relations manager. Part of my job is to formulate policies and procedures related to public information programs, working with public relations executives.

Context: We use Microsoft SharePoint and Adobe Acrobat.
Program: [public information, fundraising, other]
Goals and rules: [what it must achieve, constraints]

Draft a policy with purpose, scope, procedures, roles and review date. Mark anything you had to guess with [CHECK].

I work as a public relations manager. Part of my job is to respond to requests for information about employers' activities or status.

Context: We use IBM Notes and Zoom.
Request: [describe]
Who: [committee, public]

Draft a response. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a public relations manager. Part of my job is to draft speeches for company executives and arrange interviews and other forms of contact for them.

Context: We use IBM Notes and Zoom.
Groups: [departments, organizations]
Goal: [coordination]

Draft a message clarifying responsibilities and next steps. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a public relations manager. Part of my job is to evaluate advertising and promotion programs for compatibility with public relations efforts.

Context: We use Fund accounting software and Microsoft Excel; the work draws on communications and media, sales and marketing and sociology and anthropology.
Program: [goal, activities, timeframe]
Data: [paste outcomes, participation, costs]

Compare results with goals, calculate cost per outcome, find what's working and what isn't, and suggest 3 changes. Show formulas.

I work as a public relations manager. Part of my job is to confer with labor relations managers to develop internal communications that keep employees informed of company activities.

Context: We use IBM Notes and Zoom.
Topic: [issue to resolve]
Who: [board, staff, colleagues]

Draft talking points, options and asks. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a public relations manager. Part of my job is to manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

Context: We use Microsoft Project and Microsoft Dynamics; the work draws on communications and media, sales and marketing and sociology and anthropology.
Program: [campaign, sponsorship, event]
Goals: [describe]

Plan timeline, budget and roles. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

I work as a public relations manager. Part of my job is to manage in-house communication courses.

Context: We use Fund accounting software and Microsoft Dynamics.
Program: [describe]
Instructors and classes: [describe]

Organize assignments and schedules. Point out anything missing or inconsistent and suggest a template I can reuse.