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How an advertising sales agent can use AI, task by task

O*NET 41-3011.00: Advertising Sales AgentsMedian pay $64,820/year (BLS, May 2025)20 tasksJob Zone 3: Medium preparation

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Your job title Type your own title and every prompt on this page updates to match. Also called: Advertising Account Executive, Advertising Account Representative, Advertising Consultant, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Directory Advertising Sales Representative (Directory Advertising Sales Rep), Display Advertising Sales Representative (Display Advertising Sales Rep), Media Consultant, Multimedia Sales Consultant, Retail Advertising Account Executive.

Where AI fits in this job

AI-ready 39%AI-assist 46%Stays human 15%

Share of the job's tasks, weighted by how important and how frequent each task is (O*NET ratings). 8 AI-ready, 9 AI-assist and 3 human-led tasks out of 20. This measures where AI can help, not whether the job will disappear.

Information & paperwork

Thinking & planning

People & communication

Leading & teaching

Hands-on & physical

Shape of the job: importance of each kind of work activity (O*NET, 1 to 5).

🗓 Start here on Monday

The most frequent, most important tasks where AI can help right away.

Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.Explain it clearly · Daily
Recommend appropriate sizes and formats for advertising, depending on medium used.Create & design · Daily
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.Look into it · Daily

💪 Lean into these

Core tasks that stay human. These skills get more valuable as the routine work gets automated.

Maintain assigned account bases while developing new accounts.Be there for people · Daily
Inform customers of available options for advertisement artwork, and provide samples.Be there for people · Daily
Arrange for commercial taping sessions, and accompany clients to sessions.Hands-on work · Weekly

Skills to build & where you could move ↓

🔒 Many of these tasks involve people's information. Remove names and identifying details before using AI, or use only a tool your employer has approved.

AI can draft these 8

AI produces a usable first pass. You review it, fix it and own it.

Recommend appropriate sizes and formats for advertising, depending on medium used.

Daily

AI generates ideas and first drafts to choose from.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 36% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI is a brainstorming partner and first-draft machine for copy, concepts and variations. Your taste and judgment pick the winner.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to recommend appropriate sizes and formats for advertising, depending on medium used.

Context: We use Adobe Photoshop and Adobe Creative Cloud software; the work draws on sales and marketing, communications and media and customer and personal service.
Client and product: [who, what]
Format: [deck, sample ad, proposal]

Draft a presentation outline, sample ad copy and recommended sizes or formats. Give 10 quite different options from safe to bold, then develop the best 2.

10-minute exercise: Sales presentation content

Step 1Pick a real example: the next time you recommend appropriate sizes and formats (today).

Step 2Fill in [Client and product] and [Format] with the real details, then run the prompt.

Step 3Tailor it with what you know about the client.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 4.3/5 · core task · O*NET work activity: Develop content for sales presentations or other materials..

Process all correspondence and paperwork related to accounts.

Daily

AI writes the first draft from your notes; you check every fact.

Show prompt & steps

Give AI your rough notes, numbers or last version and it will turn them into a clean, well-structured first draft. You check every fact and figure before it goes anywhere.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to process all correspondence and paperwork related to accounts.

Context: We use Microsoft Word and Adobe InDesign.
Transaction or account: [describe]
Requirements: [forms, regulations]

List documents needed and draft the correspondence. Use plain language and headings where they help, and mark anything you had to guess with [CHECK].

10-minute exercise: Compliance paperwork

Step 1Pick a real example: the next time you process all correspondence and paperwork (today). Leave out names and identifying details.

Step 2Fill in [Transaction or account] and [Requirements] with the real details, then run the prompt.

Step 3Check every fact, name and number against your source before it goes anywhere. Recompute every total yourself.

AI will happily make up numbers, names and dates. Every fact in the draft needs checking against your source.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 4.2/5 · core task · O*NET work activity: Prepare documentation for contracts, transactions, or regulatory compliance..

Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

Daily

AI writes the first draft from your notes; you check every fact.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 44% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

Give AI your rough notes, numbers or last version and it will turn them into a clean, well-structured first draft. You check every fact and figure before it goes anywhere.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

Context: We use Microsoft Word and Adobe InDesign.
Deal: [booking, rental, sale]
Terms: [parties' roles, price, dates, payment, cancellation]

Draft a clear contract with standard sections and blanks to fill. Flag clauses that need legal review.

10-minute exercise: Contract draft

Step 1Pick a real example: the next time you prepare promotional plans, sales literature and media kits (today).

Step 2Fill in [Deal] and [Terms] with the real details, then run the prompt.

Step 3Have anything unusual reviewed by a lawyer before signing. Confirm the rules against the current official source.

AI will happily make up numbers, names and dates. Every fact in the draft needs checking against your source.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 4.1/5 · core task · O*NET work activity: Prepare sales or other contracts.. Also involves: Develop content for sales presentations or other materials..

Draw up contracts for advertising work, and collect payments due.

Daily

AI writes the first draft from your notes; you check every fact.

Show prompt & steps

Give AI your rough notes, numbers or last version and it will turn them into a clean, well-structured first draft. You check every fact and figure before it goes anywhere.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to draw up contracts for advertising work, and collect payments due.

Context: We use Microsoft Word and Adobe InDesign.
Deal: [booking, rental, sale]
Terms: [parties' roles, price, dates, payment, cancellation]

Draft a clear contract with standard sections and blanks to fill. Flag clauses that need legal review.

10-minute exercise: Contract draft

Step 1Pick a real example: the next time you draw up contracts (today).

Step 2Fill in [Deal] and [Terms] with the real details, then run the prompt.

Step 3Have anything unusual reviewed by a lawyer before signing. Recompute every total yourself.

AI will happily make up numbers, names and dates. Every fact in the draft needs checking against your source.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 4.2/5 · core task · O*NET work activity: Prepare sales or other contracts.. Also involves: Process sales or other transactions..

Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.

Daily

AI generates ideas and first drafts to choose from.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 39% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI is a brainstorming partner and first-draft machine for copy, concepts and variations. Your taste and judgment pick the winner.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.

Context: We use Adobe Photoshop and Adobe Creative Cloud software; the work draws on sales and marketing, communications and media and customer and personal service.
Client and product: [who, what]
Format: [deck, sample ad, proposal]

Draft a presentation outline, sample ad copy and recommended sizes or formats. Give 10 quite different options from safe to bold, then develop the best 2.

10-minute exercise: Sales presentation content

Step 1Pick a real example: the next time you determine advertising medium (today). Leave out names and identifying details.

Step 2Fill in [Client and product] and [Format] with the real details, then run the prompt.

Step 3Tailor it with what you know about the client.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 4.1/5 · core task · O*NET work activity: Develop content for sales presentations or other materials.. Also involves: Develop marketing plans or strategies..

Consult with company officials, sales departments, and advertising agencies to develop promotional plans.

Weekly

AI drafts the plan, schedule or checklist for you to adjust.

Show prompt & steps

Describe the goal, the people and the constraints, and AI drafts the plan, schedule or checklist. You adjust it to what you know about real life on the ground.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to consult with company officials, sales departments, and advertising agencies to develop promotional plans.

Context: We use Contact management software and Microsoft Dynamics; the work draws on sales and marketing, communications and media and customer and personal service.
Product or position: [what we're promoting]
Target audience and budget: [who, how much]

Draft a plan with positioning, channels, timeline, budget split and KPIs. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

10-minute exercise: Marketing plan

Step 1Pick a real example: the next time you consult with company officials and sales departments (this week).

Step 2Fill in [Product or position] and [Target audience and budget].

Step 3Sanity-check the budget split against last year's results.

AI doesn't know your people, your site or your history. Treat its plan as a starting point to react to.

Importance 4.1/5 · core task · O*NET work activity: Develop marketing plans or strategies..

Write copy as part of layout.

Weekly

AI generates ideas and first drafts to choose from.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 27% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI is a brainstorming partner and first-draft machine for copy, concepts and variations. Your taste and judgment pick the winner.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to write copy as part of layout.

Context: We use Adobe Photoshop and Adobe Creative Cloud software; the work draws on sales and marketing, communications and media and customer and personal service.
Client and product: [who, what]
Format: [deck, sample ad, proposal]

Draft a presentation outline, sample ad copy and recommended sizes or formats. Give 10 quite different options from safe to bold, then develop the best 2.

10-minute exercise: Sales presentation content

Step 1Pick a real example: the next time you write copy (this week).

Step 2Fill in [Client and product] and [Format] with the real details, then run the prompt.

Step 3Tailor it with what you know about the client.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 3.7/5 · core task · O*NET work activity: Develop content for sales presentations or other materials..

Write sales outlines for use by staff.

Monthly

AI generates ideas and first drafts to choose from.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 43% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI is a brainstorming partner and first-draft machine for copy, concepts and variations. Your taste and judgment pick the winner.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to write sales outlines for use by staff.

Context: We use Adobe Photoshop and Adobe Creative Cloud software; the work draws on sales and marketing, communications and media and customer and personal service.
Client and product: [who, what]
Format: [deck, sample ad, proposal]

Draft a presentation outline, sample ad copy and recommended sizes or formats. Give 10 quite different options from safe to bold, then develop the best 2.

10-minute exercise: Sales presentation content

Step 1Pick a real example: the next time you write sales outlines.

Step 2Fill in [Client and product] and [Format] with the real details, then run the prompt.

Step 3Tailor it with what you know about the client.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 3.3/5 · core task · O*NET work activity: Develop content for sales presentations or other materials..

AI can help you prep these 9

AI speeds up the prep, drafting or thinking. The core of the task is still yours.

Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Daily

AI helps you prepare clearer wording and likely questions.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 28% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

Use AI to prepare: simpler wording, analogies, likely questions and a one-page handout. The conversation itself is yours.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Context: The work draws on sales and marketing, communications and media and customer and personal service.
Situation: [complaint or question, no names]
Policy and options: [what we can offer]

Draft a response that acknowledges, explains and offers a solution. Use plain language, one everyday analogy, and the questions people are most likely to ask with short answers.

10-minute exercise: Resolve a customer question or complaint

Step 1Pick a real example: the next time you explain to customers how specific types of advertising will help (today). Leave out names and identifying details.

Step 2Fill in [Situation] and [Policy and options] with the real details, then run the prompt.

Step 3Make sure the offer is within your authority.

Rules, prices and policies change. Make sure AI is working from your current official version.

Importance 4.4/5 · core task · O*NET work activity: Explain technical product or service information to customers..

Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.

Daily

AI gets you up to speed; confirm findings with records or people.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 61% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI can get you up to speed fast and suggest where to look, but you need to confirm findings against real sources, records or people.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.

Context: We use Google Analytics and Google Ads; the work draws on sales and marketing, communications and media and customer and personal service.
Customers: [type, what they buy]
What I've heard: [feedback, complaints, requests]

Group the needs into themes, suggest questions to dig deeper, and actions for each theme. Give sources I can check and say clearly when you're unsure.

10-minute exercise: Understand customer needs

Step 1Pick a real example: the next time you obtain and study information about clients' products, needs and problems (today). Leave out names and identifying details.

Step 2Fill in [Customers] and [What I've heard] with the real details, then run the prompt.

Step 3Ask one customer the deeper questions this week.

AI can invent sources and citations. Open every link and confirm it says what the AI claims.

Importance 4.4/5 · core task · O*NET work activity: Gather customer or product information to determine customer needs.. Also involves: Study product information to acquire professional knowledge..

Provide clients with estimates of the costs of advertising products or services.

Daily

AI does the arithmetic and suggests what to look at; the conclusions are yours.

Show prompt & steps

AI can do the arithmetic, build the spreadsheet formula and suggest what to look at. Deciding what the numbers mean for your situation is still you.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to provide clients with estimates of the costs of advertising products or services.

Context: We use Google Analytics and Microsoft Excel; the work draws on sales and marketing, communications and media and customer and personal service.
Sale: [trade-in, materials needed, terms]
Inputs: [measurements, prices, condition]

Calculate quantities and price with formulas and a quote summary. Show your working step by step and give spreadsheet formulas so I can reproduce the numbers.

10-minute exercise: Sales quote calculation

Step 1Pick a real example: the next time you provide clients (today). Leave out names and identifying details.

Step 2Fill in [Sale] and [Inputs] with the real details, then run the prompt.

Step 3Recompute the most important number yourself before you trust the rest. Recompute every total yourself.

AI makes arithmetic mistakes. Recompute anything that matters with a spreadsheet formula.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 4.3/5 · core task · O*NET work activity: Estimate costs or terms of sales..

Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.

Daily

AI helps you prepare clearer wording and likely questions.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 64% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

Use AI to prepare: simpler wording, analogies, likely questions and a one-page handout. The conversation itself is yours.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.

Context: The work draws on sales and marketing, communications and media and customer and personal service.
Audience: [customers: what they already know and what worries them]
Topic: [paste the details about sales presentations]

Help me explain this to customers: (1) a 3-sentence plain-language version, (2) one everyday analogy, (3) the 5 questions they're most likely to ask, with short answers, (4) a one-page handout.

10-minute exercise: One-page explainer: sales presentations

Step 1Think of what customers ask you most about sales presentations. Leave out names and identifying details.

Step 2Paste the official wording into [Topic] and describe them honestly in [Audience].

Step 3Check every answer is right for your workplace, then try the 3-sentence version on the next customer who asks.

Rules, prices and policies change. Make sure AI is working from your current official version.

Importance 4.4/5 · core task · O*NET work activity: Deliver promotional presentations to current or prospective customers.. Also involves: Develop content for sales presentations or other materials..

Deliver advertising or illustration proofs to customers for approval.

Daily

AI helps you prepare clearer wording and likely questions.

Show prompt & steps

Use AI to prepare: simpler wording, analogies, likely questions and a one-page handout. The conversation itself is yours.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to deliver advertising or illustration proofs to customers for approval.

Context: The work draws on sales and marketing, communications and media and customer and personal service.
Deliverable or plan: [describe]
Client: [what they care about]

Structure a short presentation: the headline, 3 key points, visuals to show, and answers to likely objections.

10-minute exercise: Client presentation

Step 1Pick a real example: the next time you deliver advertising or illustration proofs (today). Leave out names and identifying details.

Step 2Fill in [Deliverable or plan] and [Client] with the real details, then run the prompt.

Step 3Rehearse once and check every number on the slides.

Rules, prices and policies change. Make sure AI is working from your current official version.

Importance 4.2/5 · core task · O*NET work activity: Present work to clients for approval..

Locate and contact potential clients to offer advertising services.

Daily

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to locate and contact potential clients to offer advertising services.

Context: We use Salesforce software and Google Ads; the work draws on sales and marketing, communications and media and customer and personal service.
Offer: [service]
Prospects: [type]

Draft an outreach message and call script. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

10-minute exercise: Prospecting outreach

Step 1Pick a real example: the next time you locate and contact potential clients (today). Leave out names and identifying details.

Step 2Fill in [Offer] and [Prospects] with the real details, then run the prompt.

Step 3Ask for feedback on your answers and write down your best line for the real conversation.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Importance 4.3/5 · core task · O*NET work activity: Contact current or potential customers to promote products or services.. Also involves: Identify potential customers..

Identify new advertising markets, and propose products to serve them.

Daily

AI does the arithmetic and suggests what to look at; the conclusions are yours.

Show prompt & steps

AI can do the arithmetic, build the spreadsheet formula and suggest what to look at. Deciding what the numbers mean for your situation is still you.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to identify new advertising markets, and propose products to serve them.

Context: We use Google Analytics and Microsoft Excel; the work draws on sales and marketing, communications and media and customer and personal service.
Offer: [product, fund, service]
Ideal customer: [traits]
Data: [paste leads or market info]

Score and rank prospects, and suggest where to find more. Show your working step by step and give spreadsheet formulas so I can reproduce the numbers.

10-minute exercise: Prospect list

Step 1Pick a real example: the next time you identify new advertising markets (today).

Step 2Fill in [Offer], [Ideal customer] and [Data] with the real details, then run the prompt.

Step 3Recompute the most important number yourself before you trust the rest.

AI makes arithmetic mistakes. Recompute anything that matters with a spreadsheet formula.

Importance 4.0/5 · core task · O*NET work activity: Identify potential customers..

Gather all relevant material for bid processes, and coordinate bidding and contract approval.

Weekly

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to gather all relevant material for bid processes, and coordinate bidding and contract approval.

Context: We use Google Ads and Salesforce software; the work draws on sales and marketing, communications and media and customer and personal service.
Deal: [sale, lease, supplier price]
My goals and limits: [target, walk-away]
Their likely position: [describe]

Prepare my opening, concessions to trade, and responses to their arguments. Then role-play the other side.

10-minute exercise: Negotiation prep

Step 1Pick a real example: the next time you gather all relevant material (this week).

Step 2Fill in [Deal], [My goals and limits] and [Their likely position] with the real details, then run the prompt.

Step 3Decide your walk-away point before the real negotiation. Confirm the rules against the current official source.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 4.0/5 · core task · O*NET work activity: Negotiate sales or lease agreements for products or services.. Also involves: Develop proposals for current or prospective customers..

Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.

Monthly

AI explains and quizzes you; confirm against official sources.

Show prompt & steps

AI can explain new developments and quiz you. Confirm what you learn against official sources.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.

Context: The work draws on sales and marketing, communications and media and customer and personal service.
Event: [trade show, seminar]
Goals: [products, contacts, skills]

Plan sessions to attend, questions to ask and a follow-up template. Use examples from my line of work, quiz me with 5 questions one at a time, and list trustworthy sources.

10-minute exercise: Get the most from an event

Step 1Pick a real example: the next time you attend sales meetings and industry trade shows.

Step 2Fill in [Event] and [Goals] with the real details, then run the prompt.

Step 3Check one claim against an official or professional source.

AI's knowledge has a cutoff date. For new regulations and standards, always confirm against the official source.

Importance 3.6/5 · core task · O*NET work activity: Attend events to develop professional knowledge.. Also involves: Develop professional relationships or networks..

These stay human 3

They need your hands, your presence or your accountable judgment. Lean into them: they get more valuable as routine work is automated.

📏 Measured in this job (O*NET work context): Contact with others: constant contact with others · Dealing with the public: extremely important · Frequency of decisions: once a week or more but not every day · Face-to-face discussions: once a week or more but not every day

Maintain assigned account bases while developing new accounts.

Daily

Human connection. Use AI only before and after, to prepare.

Show prep prompt & steps

Where AI still helps: Use AI before and after, not during. Prepare talking points, practise a hard conversation, or turn your notes into a follow-up.

Prep prompt

I work as an advertising sales agent. Part of my job is to maintain assigned account bases while developing new accounts.

Context: The work draws on sales and marketing, communications and media and customer and personal service.
Field: [journalism, sales, other]
Goal: [sources, accounts]

Prepare outreach messages and a cadence to stay in touch. Then play a contact. Suggest ways to open, phrases to avoid, and how to handle it if things get tense. Then play the other person so I can practice.

10-minute exercise: Grow my network

Step 1Pick a real example: the next time you maintain assigned account bases (today). Leave out names and identifying details.

Step 2Fill in [Field] and [Goal] with the real details, then run the prompt.

Step 3After the real conversation, write down what worked so you can reuse it.

Importance 4.3/5 · core task · O*NET work activity: Develop professional relationships or networks.. Also involves: Identify potential customers..

Inform customers of available options for advertisement artwork, and provide samples.

Daily

Human connection. Use AI only before and after, to prepare.

Show prep prompt & steps

Where AI still helps: Use AI before and after, not during. Prepare talking points, practise a hard conversation, or turn your notes into a follow-up.

Prep prompt

I work as an advertising sales agent. Part of my job is to inform customers of available options for advertisement artwork, and provide samples.

Context: The work draws on sales and marketing, communications and media and customer and personal service.
Samples: [work, artwork]
Recipients: [employers, clients]

Prepare cover notes and follow-up. Then play the recipient. Suggest ways to open, phrases to avoid, and how to handle it if things get tense. Then play the other person so I can practice.

10-minute exercise: Samples outreach

Step 1Pick a real example: the next time you inform customers of available options (today). Leave out names and identifying details.

Step 2Fill in [Samples] and [Recipients] with the real details, then run the prompt.

Step 3After the real conversation, write down what worked so you can reuse it.

📊 People already use AI around this task (Anthropic Economic Index, Apr 2026 to May 2026). The task itself stays human-led.

Importance 4.0/5 · core task · O*NET work activity: Distribute promotional literature or samples to customers.. Also involves: Explain technical product or service information to customers..

Arrange for commercial taping sessions, and accompany clients to sessions.

Weekly

Physical, in-person work. AI helps with checklists and write-ups.

Show prep prompt & steps

Where AI still helps: AI helps around the job: decoding manuals and instructions, pre-job checklists, calculations and writing up what you did afterward.

Prep prompt

I work as an advertising sales agent. Part of my job is to arrange for commercial taping sessions, and accompany clients to sessions.

Context: The work draws on sales and marketing, communications and media and customer and personal service.
Outing: [event, appointment, travel with team]
Needs: [medical kit, mobility, supervision]

Make a packing list, safety checks and an emergency plan. Include the tools, materials and safety steps, the measurements or settings to double-check, and a 3-line template for logging the job. Flag anything to confirm in the manufacturer's manual.

10-minute exercise: Outing support plan

Step 1Pick a real example: the next time you arrange for commercial taping sessions (this week). Leave out names and identifying details.

Step 2Fill in [Outing] and [Needs] with the real details, then run the prompt.

Step 3Confirm the emergency plan details (nearest hospital, contacts) before you leave.

Importance 4.1/5 · core task · O*NET work activity: Accompany patients or clients on outings to provide assistance.. Also involves: Schedule operational activities..

Get the full prompt pack for Advertising Sales Agents

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Your next moves

Skills to build

From O*NET's ratings of how important each skill is in this job, matched to which part of the work it supports.

With AI Use these to work with AI

When AI does the first draft, these are the skills you use to brief it and check what comes back.

Active Listeningimportance 4.0/5
Used in: Interpreting the Meaning of Information for Others
Critical Thinkingimportance 3.2/5
Used in: Thinking Creatively
Reading Comprehensionimportance 3.6/5
Used in: Interpreting the Meaning of Information for Others
Speakingimportance 4.1/5
Used in: Interpreting the Meaning of Information for Others

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Online Merchants8% human-led · Needs more preparation · $83,050/yr · usually bachelor's degree
Your skills already line up
Public Relations Managers33% human-led · Needs more preparation · $146,910/yr
Skills to build: Complex Problem Solving, Judgment and Decision Making, Coordination

New tasks appearing in this job

O*NET has started tracking 1 new or updated task here: 0 AI-ready, 1 AI-assist, 0 stays human. They have no worker ratings yet, so they aren't counted in the bar above.

Write and produce radio advertisements.

New in O*NET

AI generates options and references; taste and the final call are yours.

Show prompt & steps

Use AI to generate lots of options, references and rough mock-ups fast. The craft, the taste and the final call are what make it yours.

Ready-to-use prompt

I work as an advertising sales agent. Part of my job is to write and produce radio advertisements.

Context: We use Adobe Photoshop and Adobe Creative Cloud software; the work draws on sales and marketing, communications and media and customer and personal service.
Product or event: [describe]
Channel and audience: [web, social, print]

Write 10 headline and copy options from safe to bold. Give 10 quite different options from safe to bold, then develop the best 2.

10-minute exercise: Promotional copy

Step 1Pick a real example: the next time you write and produce radio advertisements.

Step 2Fill in [Product or event] and [Channel and audience] with the real details, then run the prompt.

Step 3Check every claim is true before posting.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

New O*NET task (08/2026). O*NET hasn't linked it to work activities yet, so its label comes from similar tasks, such as “Write technical documentation for products.” (Sales Engineers), and was checked by hand. O*NET work activity: Write advertising or promotional material.. Also involves: Write reports or evaluations.; Prepare technical or operational reports..

Getting into this job

O*NET has not surveyed education and training for this occupation yet.

Software in this job

In-demand tools from O*NET. Many now have AI built in, so check what yours can do before adding a new tool.

Adobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopCanvaFacebookGoogle AnalyticsMicrosoft AccessMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPoint