How a search marketing strategist can use AI, task by task

I work as a search marketing strategist. Part of my job is to optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

Context: We use Python and Oracle Java; the work draws on sales and marketing, communications and media and computers and electronics.
Site: [describe]
Goal: [SEO, speed, conversion]

List improvements and code or content changes. Propose the approach first, then the code with comments and tests, and point out security risks.

I work as a search marketing strategist. Part of my job is to participate in the development or implementation of online marketing strategy.

Context: We use JavaScript and Hypertext markup language HTML.
Strategy: [online, marketing]
Teams: [describe]

Draft a message aligning goals and responsibilities. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a search marketing strategist. Part of my job is to collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.

Context: We use Marketo Marketing Automation and Google Ads.
Strategy: [online, marketing]
Teams: [describe]

Draft a message aligning goals and responsibilities. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a search marketing strategist. Part of my job is to conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

Context: We use Microsoft Project and Microsoft Dynamics; the work draws on sales and marketing, communications and media and computers and electronics.
Initiative: [campaign, ads, content strategy]
Goal and budget: [targets]

Draft a plan with channels, timeline, budget split and KPIs. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

I work as a search marketing strategist. Part of my job is to create content strategies for digital media.

Context: We use Microsoft Project and Microsoft Dynamics; the work draws on sales and marketing, communications and media and computers and electronics.
Initiative: [campaign, ads, content strategy]
Goal and budget: [targets]

Draft a plan with channels, timeline, budget split and KPIs. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

I work as a search marketing strategist. Part of my job is to improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.

Context: We use Python and Oracle Java; the work draws on sales and marketing, communications and media and computers and electronics.
Site: [describe]
Goal: [SEO, speed, conversion]

List improvements and code or content changes. Propose the approach first, then the code with comments and tests, and point out security risks.

I work as a search marketing strategist. Part of my job is to identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Context: We use Microsoft Word.
Area: [web, systems]
Goals: [describe]

Draft KPIs with definitions and targets. Use plain language and headings where they help, and mark anything you had to guess with [CHECK].

I work as a search marketing strategist. Part of my job is to assist in setting up or optimizing analytics tools for tracking visitors' behaviors.

Context: We use Python and Oracle Java; the work draws on sales and marketing, communications and media and computers and electronics.
Site: [describe]
Goal: [SEO, speed, conversion]

List improvements and code or content changes. Propose the approach first, then the code with comments and tests, and point out security risks.

I work as a search marketing strategist. Part of my job is to execute or manage social media campaigns to inform search marketing tactics.

Context: We use Microsoft Project and Microsoft Dynamics; the work draws on sales and marketing, communications and media and computers and electronics.
Initiative: [campaign, ads, content strategy]
Goal and budget: [targets]

Draft a plan with channels, timeline, budget split and KPIs. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

I work as a search marketing strategist. Part of my job is to collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.

Context: We use Marketo Marketing Automation and Google Ads.
Strategy: [online, marketing]
Teams: [describe]

Draft a message aligning goals and responsibilities. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a search marketing strategist. Part of my job is to optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

Context: We use Python and Oracle Java; the work draws on sales and marketing, communications and media and computers and electronics.
Site: [describe]
Goal: [SEO, speed, conversion]

List improvements and code or content changes. Propose the approach first, then the code with comments and tests, and point out security risks.

I work as a search marketing strategist. Part of my job is to communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.

Context: We use Marketo Marketing Automation and Google Ads.
Strategy: [online, marketing]
Teams: [describe]

Draft a message aligning goals and responsibilities. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a search marketing strategist. Part of my job is to evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.

Context: We use Adobe Analytics and Marketo Marketing Automation; the work draws on sales and marketing, communications and media and computers and electronics.
Need: [what we want to do]
Candidates: [tools]

Compare features, cost, integration and risks in a table, and suggest a trial plan. Give sources I can check and say clearly when you're unsure.

I work as a search marketing strategist. Part of my job is to purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

Context: We use Microsoft Project and Microsoft Dynamics; the work draws on sales and marketing, communications and media and computers and electronics.
Initiative: [campaign, ads, content strategy]
Goal and budget: [targets]

Draft a plan with channels, timeline, budget split and KPIs. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

I work as a search marketing strategist. Part of my job is to propose online or multiple-sales-channel campaigns to marketing executives.

Context: We use Marketo Marketing Automation and Google Ads.
Strategy: [online, marketing]
Teams: [describe]

Draft a message aligning goals and responsibilities. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a search marketing strategist. Part of my job is to identify, evaluate, or procure hardware or software for implementing online marketing campaigns.

Context: We use Adobe Analytics and Marketo Marketing Automation; the work draws on sales and marketing, communications and media and computers and electronics.
Need: [what we want to do]
Candidates: [tools]

Compare features, cost, integration and risks in a table, and suggest a trial plan. Give sources I can check and say clearly when you're unsure.

I work as a search marketing strategist. Part of my job is to conduct financial modeling for online marketing programs or Web site revenue forecasting.

Context: We use Python and Oracle Java; the work draws on sales and marketing, communications and media and computers and electronics.
Model: [financial, GIS, simulation]
Inputs and outputs: [describe]

Design the model and write starter code with tests. Propose the approach first, then the code with comments and tests, and point out security risks.

I work as a search marketing strategist. Part of my job is to execute or manage banner, video, or other non-text link ad campaigns.

Context: We use Microsoft Project and Microsoft Dynamics; the work draws on sales and marketing, communications and media and computers and electronics.
Initiative: [campaign, ads, content strategy]
Goal and budget: [targets]

Draft a plan with channels, timeline, budget split and KPIs. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

I work as a search marketing strategist. Part of my job is to execute and manage communications with digital journalists or bloggers.

Context: We use Microsoft Project and Microsoft Dynamics; the work draws on sales and marketing, communications and media and computers and electronics.
Initiative: [campaign, ads, content strategy]
Goal and budget: [targets]

Draft a plan with channels, timeline, budget split and KPIs. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

I work as a search marketing strategist. Part of my job is to define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.

Context: We use Microsoft Access and Structured query language SQL.
Product or system: [describe]
Stakeholders: [users, management]

Draft questions to settle requirements. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a search marketing strategist. Part of my job is to assist in the evaluation or negotiation of contracts with vendors or online partners.

Context: We use Microsoft Dynamics and Microsoft Access.
Resources: [materials, contracts]
Suppliers: [describe]

Organize a procurement tracker. Point out anything missing or inconsistent and suggest a template I can reuse.

I work as a search marketing strategist. Part of my job is to implement online customer service processes to ensure positive and consistent user experiences.

Context: The work draws on sales and marketing, communications and media and computers and electronics.
Service: [online, product]
Common issues: [list]

Write answers and escalation paths. Keep answers to 2-3 sentences and flag any that depend on the situation.

I work as a search marketing strategist. Part of my job is to identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.

Context: We use Microsoft Word.
Site: [describe]
Requirements: [usability, revisions]

Draft specifications and procedures. Use plain language and headings where they help, and mark anything you had to guess with [CHECK].

I work as a search marketing strategist. Part of my job is to prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

Context: We use Adobe Photoshop and Content management systems CMS; the work draws on sales and marketing, communications and media and computers and electronics.
Project: [web page, mock-up, storyboard]
Goals and audience: [describe]

Generate 5 concept directions with layouts and styles. Give 10 quite different options from safe to bold, then develop the best 2.

I work as a search marketing strategist. Part of my job is to resolve product availability problems in collaboration with customer service staff.

Context: The work draws on sales and marketing, communications and media and computers and electronics.
Service: [online, product]
Common issues: [list]

Write answers and escalation paths. Keep answers to 2-3 sentences and flag any that depend on the situation.

I work as a search marketing strategist. Part of my job is to develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

Context: We use Python and Oracle Java; the work draws on sales and marketing, communications and media and computers and electronics.
Site: [describe]
Goal: [SEO, speed, conversion]

List improvements and code or content changes. Propose the approach first, then the code with comments and tests, and point out security risks.