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How a media / communication worker can use AI, task by task

O*NET 27-3099.00: Media and Communication Workers, All Other15 common activities

All media and communication workers not listed separately.

How this page is built: O*NET doesn't publish a task list for this catch-all occupation. This playbook is built from the related occupations it groups together: the work activities most of them share, classified the same way as every other task on the site. For a full task list, see Broadcast Announcers and Radio Disc Jockeys, News Analysts, Reporters, and Journalists, Public Relations Specialists, Editors, Technical Writers, Writers and Authors, Poets, Lyricists and Creative Writers, Interpreters and Translators.
Type your own title and every prompt on this page updates to match. Also called: —.

Where AI fits in this job

AI-ready 38%AI-assist 62%Stays human 0%

Share of the job's common activities across related occupations, weighted by how important and how frequent each task is (O*NET ratings). 4 AI-ready, 11 AI-assist and 0 human-led tasks out of 15. This measures where AI can help, not whether the job will disappear.

Shape of the job: importance of each kind of work activity (O*NET, 1 to 5).

🗓 Start here on Monday

The most frequent, most important tasks where AI can help right away.

  1. Edit written materials.Write it up · Daily
  2. Determine presentation subjects or content.Create & design · Daily
  3. Write material for artistic or entertainment purposes.Create & design · Weekly

💪 Lean into these

Core tasks that stay human. These skills get more valuable as the routine work gets automated.

None of this job's listed tasks fall in this group.

AI can draft these 4

AI produces a usable first pass. You review it, fix it and own it.

Edit written materials.

DailyIn 8 related jobs

AI writes the first draft from your notes; you check every fact.

Show prompt & steps

Give AI your rough notes, numbers or last version and it will turn them into a clean, well-structured first draft. You check every fact and figure before it goes anywhere.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to edit written materials.

Context: We use Microsoft Word and Burli Software Burli Newsroom System.
Text: [paste]
Audience and purpose: [who reads it and why]

Edit for clarity, structure and tone. Show changes as a list with reasons, then the clean version.

10-minute exercise: Edit for clarity

Step 1Pick a real example: the next time you edit written materials (today).
Step 2Paste it into [Text] and fill in [Audience and purpose].
Step 3Accept only the edits you agree with and check facts weren't changed.

AI will happily make up numbers, names and dates. Every fact in the draft needs checking against your source.

Importance 4.3/5 · O*NET work activity: Edit written materials..

Write informational material.

WeeklyIn 4 related jobs

AI turns complex material into plain-language handouts.

Show prompt & steps

AI is great at turning complicated material into plain-language guides, handouts, FAQs and how-tos for a specific audience. You check it's accurate.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to write informational material.

Context: The work draws on communications and media, telecommunications and computers and electronics.
Subject: [property, layout, item]
Details: [paste notes]
Reader: [describe]

Write a clear description for the reader. Use plain language, one everyday analogy, and the questions people are most likely to ask with short answers.

10-minute exercise: Informational write-up

Step 1Pick a real example: the next time you write informational material (this week).
Step 2Fill in [Subject], [Details] and [Reader] with the real details, then run the prompt.
Step 3Check every answer is right for your workplace before you share it.

Rules, prices and policies change. Make sure AI is working from your current official version.

Importance 4.1/5 · O*NET work activity: Write informational material..

Conduct research to inform art, designs, or other work.

WeeklyIn 3 related jobs

AI is a patient tutor for new rules and techniques.

Show prompt & steps

AI is a patient personal tutor. It explains new rules, techniques and technology at your level, quizzes you and builds a study plan.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to conduct research to inform art, designs, or other work.

Context: The work draws on communications and media, telecommunications and computers and electronics.
Project: [design, artwork, safety research]
Question: [what you need to know]

Summarize relevant knowledge and sources. Use examples from my line of work, quiz me with 5 questions one at a time, and list trustworthy sources.

10-minute exercise: Research to inform my work

Step 1Pick a real example: the next time you conduct research to inform art (this week).
Step 2Fill in [Project] and [Question] with the real details, then run the prompt.
Step 3Check one claim against an official or professional source.

AI's knowledge has a cutoff date. For new regulations and standards, always confirm against the official source.

Importance 4.5/5 · O*NET work activity: Conduct research to inform art, designs, or other work..

Monitor current trends.

WeeklyIn 3 related jobs

AI maps out the topic and options; confirm with real sources.

Show prompt & steps

AI is a fast research assistant. Ask it to map out a topic, compare options or list what to check. Use a tool with web search and ask for its sources.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to monitor current trends.

Context: We use Statistical processing software; the work draws on communications and media, telecommunications and computers and electronics.
Field: [craft, art, design, industry]
Why: [new work, marketing, buying]

List current trends with examples, what's fading, and where to watch for new ones. Give sources I can check and say clearly when you're unsure.

10-minute exercise: Trend scan

Step 1Pick a real example: the next time you monitor current trends (this week).
Step 2Fill in [Field] and [Why] with the real details, then run the prompt.
Step 3Sketch one idea inspired by a trend.

AI can invent sources and citations. Open every link and confirm it says what the AI claims.

Importance 3.9/5 · O*NET work activity: Monitor current trends..

AI can help you prep these 11

AI speeds up the prep, drafting or thinking. The core of the task is still yours.

Determine presentation subjects or content.

DailyIn 5 related jobs

AI generates options and references; taste and the final call are yours.

Show prompt & steps

Use AI to generate lots of options, references and rough mock-ups fast. The craft, the taste and the final call are what make it yours.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to determine presentation subjects or content.

Context: We use Adobe Audition and Avid Technology Pro Tools; the work draws on communications and media, telecommunications and computers and electronics.
Program or production: [show, season, schedule]
Audience and constraints: [length, budget]

Suggest content ideas and a schedule. Give 10 quite different options from safe to bold, then develop the best 2.

10-minute exercise: Choose content

Step 1Pick a real example: the next time you determine presentation subjects or content (today).
Step 2Fill in [Program or production] and [Audience and constraints] with the real details, then run the prompt.
Step 3Pick the idea that sparks something and develop it yourself for 5 minutes.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 4.3/5 · O*NET work activity: Determine presentation subjects or content..

Write material for artistic or entertainment purposes.

WeeklyIn 4 related jobs

AI generates options and references; taste and the final call are yours.

Show prompt & steps

Use AI to generate lots of options, references and rough mock-ups fast. The craft, the taste and the final call are what make it yours.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to write material for artistic or entertainment purposes.

Context: We use Adobe Audition and Avid Technology Pro Tools; the work draws on communications and media, telecommunications and computers and electronics.
Piece: [drama, comedy, announcement, narration]
Audience and length: [describe]

Generate 10 premises or openings, then draft the strongest 2. Give 10 quite different options from safe to bold, then develop the best 2.

10-minute exercise: Script or creative piece

Step 1Pick a real example: the next time you write material (this week).
Step 2Fill in [Piece] and [Audience and length] with the real details, then run the prompt.
Step 3Make it yours: rewrite the best one in your own style.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 4.3/5 · O*NET work activity: Write material for artistic or entertainment purposes..

Coordinate logistics for productions or events.

WeeklyIn 4 related jobs

AI lays out options and timelines to react to.

Show prompt & steps

AI can lay out options, timelines and checklists to react to. Fitting it to your people, budget and situation is your call.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to coordinate logistics for productions or events.

Context: We use Dalet Digital Media Systems Dalet Media Life and Microsoft Excel; the work draws on communications and media, telecommunications and computers and electronics.
Production or event: [describe]
Resources: [crew, equipment, budget]

Plan logistics, schedule and budget. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

10-minute exercise: Production logistics plan

Step 1Pick a real example: the next time you coordinate logistics (this week).
Step 2Fill in [Production or event] and [Resources] with the real details, then run the prompt.
Step 3Cross out anything that won't work on the ground and ask AI to revise with your corrections.

AI doesn't know your people, your site or your history. Treat its plan as a starting point to react to.

Importance 4.1/5 · O*NET work activity: Coordinate logistics for productions or events..

Inform viewers, listeners, or audiences.

DailyIn 3 related jobs

AI builds you an answer bank; exceptions and the human touch are yours.

Show prompt & steps

Build a personal answer bank with AI for the questions you get every day. In the moment, the human touch and the judgment about exceptions are yours.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to inform viewers, listeners, or audiences.

Context: The work draws on communications and media, telecommunications and computers and electronics.
Show or event: [describe]
Audience: [describe]

Write intros, transitions and ad-lib prompts. Keep answers to 2-3 sentences and flag any that depend on the situation.

10-minute exercise: Show introductions

Step 1Pick a real example: the next time you inform viewers, listeners and audiences (today).
Step 2Fill in [Show or event] and [Audience] with the real details, then run the prompt.
Step 3Save the answers you'd actually use and tweak each one the first time you send it.

Don't paste customers' personal details into AI tools. Describe the situation instead.

Importance 4.0/5 · O*NET work activity: Inform viewers, listeners, or audiences..

Report news to the public.

DailyIn 2 related jobs

AI builds you an answer bank; exceptions and the human touch are yours.

Show prompt & steps

Build a personal answer bank with AI for the questions you get every day. In the moment, the human touch and the judgment about exceptions are yours.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to report news to the public.

Context: The work draws on communications and media, telecommunications and computers and electronics.
Stories: [news, announcements]
Format: [read, record]

Tighten copy for reading aloud and mark pronunciations. Keep answers to 2-3 sentences and flag any that depend on the situation.

10-minute exercise: News reading prep

Step 1Pick a real example: the next time you report news (today).
Step 2Fill in [Stories] and [Format] with the real details, then run the prompt.
Step 3Save the answers you'd actually use and tweak each one the first time you send it.

Don't paste customers' personal details into AI tools. Describe the situation instead.

Importance 4.4/5 · O*NET work activity: Report news to the public..

Discuss production content and progress with others.

WeeklyIn 3 related jobs

AI drafts clear messages and talking points.

Show prompt & steps

AI can draft updates, emails and talking points so your message is clear and complete. Relationships and real-time calls are yours.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to discuss production content and progress with others.

Context: We use Zoom.
Project: [display, production]
Status: [describe]

Draft an update and questions. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

10-minute exercise: Production progress update

Step 1Pick a real example: the next time you discuss production content and progress (this week).
Step 2Fill in [Project] and [Status] with the real details, then run the prompt.
Step 3Edit it until it sounds like you, then send it yourself.

Never let AI send messages for you. Read every word, because tone mistakes cost trust.

Importance 3.9/5 · O*NET work activity: Discuss production content and progress with others..

Gather information for news stories.

DailyIn 2 related jobs

AI gets you up to speed; confirm findings with records or people.

Show prompt & steps

AI can get you up to speed fast and suggest where to look, but you need to confirm findings against real sources, records or people.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to gather information for news stories.

Context: We use Statistical processing software; the work draws on communications and media, telecommunications and computers and electronics.
Story or interview: [topic, guest, angle]
Deadline: [time]

Give me a background brief: key facts with sources to confirm, timeline, people involved, and 8 sharp questions. Flag claims that need verification.

10-minute exercise: Background for a story

Step 1Pick a real example: the next time you gather information for news stories (today).
Step 2Fill in [Story or interview] and [Deadline] with the real details, then run the prompt.
Step 3Verify every fact with an original source before it airs or prints.

AI can invent sources and citations. Open every link and confirm it says what the AI claims.

Importance 4.4/5 · O*NET work activity: Gather information for news stories..

Confer with clients to determine needs.

MonthlyIn 3 related jobs

AI helps you prepare questions; the listening is yours.

Show prompt & steps

Use AI to prepare better questions and to organize your notes afterward. Listening to the person in front of you is yours.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to confer with clients to determine needs.

Context: The work draws on communications and media, telecommunications and computers and electronics.
Project: [design, craft, presentation]
What I need to know: [goals, budget, audience, constraints]

Write brief-taking questions and a summary template. Order the questions sensibly, add follow-ups for vague answers, and give me a note-taking template.

10-minute exercise: Client brief interview

Step 1Pick a real example: the next time you confer with clients. Leave out names and identifying details.
Step 2Fill in [Project] and [What I need to know] with the real details, then run the prompt.
Step 3Read the summary back to the client to confirm.

Don't record people or paste their answers into AI without consent and your employer's approval.

Importance 3.8/5 · O*NET work activity: Confer with clients to determine needs..

Write advertising or promotional material.

WeeklyIn 2 related jobs

AI generates options and references; taste and the final call are yours.

Show prompt & steps

Use AI to generate lots of options, references and rough mock-ups fast. The craft, the taste and the final call are what make it yours.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to write advertising or promotional material.

Context: We use Adobe Audition and Avid Technology Pro Tools; the work draws on communications and media, telecommunications and computers and electronics.
Product or event: [describe]
Channel and audience: [web, social, print]

Write 10 headline and copy options from safe to bold. Give 10 quite different options from safe to bold, then develop the best 2.

10-minute exercise: Promotional copy

Step 1Pick a real example: the next time you write advertising or promotional material (this week).
Step 2Fill in [Product or event] and [Channel and audience] with the real details, then run the prompt.
Step 3Check every claim is true before posting.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 4.2/5 · O*NET work activity: Write advertising or promotional material..

Promote products, activities, or organizations.

MonthlyIn 3 related jobs

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to promote products, activities, or organizations.

Context: The work draws on communications and media, telecommunications and computers and electronics.
What to promote: [activity, organization]
Audience: [describe]

Draft a promotion message and talking points. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

10-minute exercise: Promotion message

Step 1Pick a real example: the next time you promote products, activities and organizations.
Step 2Fill in [What to promote] and [Audience] with the real details, then run the prompt.
Step 3Ask for feedback on your answers and write down your best line for the real conversation.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Importance 3.2/5 · O*NET work activity: Promote products, activities, or organizations..

Obtain copyrights or other legal permissions.

A few times a yearIn 3 related jobs

AI preps the paperwork; approving and paying stay with you.

Show prompt & steps

AI can prep the paperwork, extract details from documents and make checklists. Approving, paying and verifying stay with you.

Ready-to-use prompt

I work as a media / communication worker. Part of my job is to obtain copyrights or other legal permissions.

Context: We use Dalet Digital Media Systems Dalet Media Life and Microsoft Access.
Material: [footage, script, image, text]
Use: [where and how it will be used]

List the rights needed, who usually holds them, and draft a permission request email. Give me a tracking table.

10-minute exercise: Rights and permissions request

Step 1Pick a real example: the next time you obtain copyrights or other legal permissions.
Step 2Fill in [Material] and [Use] with the real details, then run the prompt.
Step 3Send the request after checking it against your legal team's rules. Confirm the rules against the current official source.

Personal, financial and health data shouldn't go into AI tools unless your employer has approved one for it.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 3.4/5 · O*NET work activity: Obtain copyrights or other legal permissions..

These stay human 0

They need your hands, your presence or your accountable judgment. Lean into them: they get more valuable as routine work is automated.

None of this job's tasks are here.

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