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O*NET detailed work activityConduct market research
AI-assistLook into it
6 jobs7 tasks
AI can get you up to speed fast and suggest where to look, but you need to confirm findings against real sources, records or people.
Part of Collect data about consumer needs or opinions, under the O*NET work activity group Getting Information. Individual tasks below can carry a different label when their own wording calls for it (0 AI-ready, 7 AI-assist, 0 stays human).
Tasks built on this activity
- Research the target audience of projects.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Investigate product characteristics such as the product's safety and handling qualities, its market appeal, how efficiently it can be produced, and ways of distributing, using, and maintaining it.
- Identify target markets for designs, looking at factors such as age, gender, and socioeconomic status.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Participate in new product planning or market research, including studying the potential need for new products.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.